DIFFERENCE MAKER AWARD

Nominate your FOCUS Facilitator as a “Difference Maker!”
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The Facilitator chosen as the “Difference Maker” will receive $1,000 cash to be used however they choose. The “Difference Maker” will be chosen based on their school’s activities, their level of involvement with FOCUS, and the creation of successful prevention activities and events.
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Eligibility Requirements:
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The FOCUS Facilitator must be nominated using the Difference Maker form below
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The winner must be a facilitator at a registered FOCUS school (register your school here)
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The deadline to nominate your Facilitator as the 2026 Difference Maker is March 27, 2026 at 5:00 pm.
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Judging Criteria:
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The school’s FOCUS activities that were led by the Facilitator.
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The Facilitator's level of involvement with FOCUS throughout the year.
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The Facilitator has demonstrated dedication and commitment to creating successful prevention activities and events.
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Winner Will Receive:
The selected Difference Maker will receive $1,000 cash to be used however they choose.
2025 "Difference Maker" Recipient: Mrs. Ricketta Wilson and Mrs. Jennifer Swafford

Mrs. Ricketta Wilson

Mrs. Jennifer Swafford
FOCUS is proud to recognize two exceptional educators from Cleburne County Middle School as our 2025 Difference Maker Award winners: Mrs. Ricketta Wilson and Mrs. Jennifer Swafford! The FOCUS Difference Maker Award honors individuals whose passion, enthusiasm, and leadership have resulted in real success in the prevention of adolescent risk behaviors within their school and community. These outstanding leaders truly embody the spirit of FOCUS and have made a powerful and lasting impact on the students of CCMS.
Mrs. Ricketta Wilson – Librarian & FOCUS Facilitator
Mrs. Wilson has been an educator for over 25 years and currently serves as the librarian and FOCUS Facilitator at CCMS. She holds a master’s degree from Auburn University and brings warmth, creativity, and a deep commitment to student well-being in everything she does.
As FOCUS Facilitator, she coordinates FOCUS Fridays, allowing all 250+ students to participate in activities centered around CCMS’s core values: Tradition, Integrity, Gratitude, Encouragement, Respect, and Self-Discipline. This year’s initiatives included the Drug-Free Chalk Challenge, Alex’s Lemonade Stand fundraiser, Valentine cards for seniors, and more.
A fellow staff member shared, “Mrs. Wilson goes above and beyond to consistently find ways to ensure the success of our students. Together with Mrs. Swafford, they’ve facilitated a schedule that allows every student in our school to participate in the FOCUS program.”
She is married to William and has one son, Matthew, currently a sophomore at CCHS.
Mrs. Jennifer Swafford – Guidance Counselor
Mrs. Swafford has 29 years of experience in education and is a graduate of Jacksonville State University. Her dedication to student growth and support has earned her several accolades over the years, including Teacher of the Year (twice), the Advocate of the Children Award, the HEARTS Award, and a Character.org Promising Practice Award.
As the guidance counselor at CCMS, she works hand-in-hand with Mrs. Wilson to ensure every student receives the encouragement and structure they need to succeed, both academically and personally. Her work reflects a deep commitment to the FOCUS mission and to the core values that shape the school culture.
She is married to Scotty and has two adult children, Jayden and Brock.
Together, Mrs. Wilson and Mrs. Swafford represent the very best of CCMS and the FOCUS program. Their dedication, leadership, and care for students have helped reduce risk behaviors and promote a positive, supportive school environment. Congratulations to these incredible educators on being named our 2025 FOCUS Difference Makers!
Visit www.thefocusprogram.com for information on FOCUS and to follow us on social media platforms @AlabamaFocus.